Walmart Take-A-Kid Fishing

This logo was designed to promote the 'Walmart Take A Kid Fishing' promotion for kids. The challenge of creating this logo was staying on brand while still showing fun, child-like characteristics to represent the values of the program in the graphics. I did this by manipulating the typography to be off-center and 'playful'. I also altered the 'a' to be a fish, and the 'd' into a fishing pole, all to mimic the act and fun of fishing!