Tide Pods Blogger Kit
Paint Your Club Orange Promotional Concept
P&G Tide Pods–Sam's Club
This collateral brand work was created to bring national excitement about the huge launch of the innovative 'Pod' technology from Tide! 3 important objectives achieved with these pieces: 1) creating awareness of the time-saving benefits, 2) providing education of the new technology, and 3) bring excitement about the campaign in a fun way! Sam's Club Members seek value in stocking up for their families and need to feel confident when making their purchasing commitments. Staying consistent with national brand campaign elements blended with recognizable Sam's Club and Tide brand elements & colors, P&G was pleased with the final products and the launch was a huge success!